Personal Brief/Occasions

For my personal brief I am going to use cross stitch to create a series of typographic works. I've decided to adapt the Occasions brief but use cross stitch as a process. It may be that I have to photograph or scan the pieces to adapt them into a viable format but I think cross stitch would work well. Its a very traditional process that fits in with the kind of traditional designs used on cards etc. but I plan to make it more modern by using more subversive messages to make something that a younger generation would find appealing.

The Brief
Produce a range of type Lead/typographic designs for a range of paper based product for a specific/targeted market.

Your designs should consider the development across gift cards, wrapping papers, gift bags and any other formats that you can identify within existing or proposed markets.

Considerations
Target Groups to consider are male, female, teenage, kids, new baby, wedding and general congratulations.

Wording to Consider - happy birthday, just for you, surprise, new baby boy/girl, on your wedding day, to the happy couple,with love, wedding, congratulations, though any suggestions to fit the aforementioned areas would be appreciated.

Colour considerations are essential and should reflect current and projected trends.

Target Audience/Tone of Voice
Who is buying & who is it for?
Appropriate to audience but consider humour, contemporary, classic, sophisticated, fun, sincere

Background
Concept is a design company that focuses on design for paper product including gift wrap, gift bags, accessories (ribbons bows, tapes) for xmas, spring events and special occaissons.

Their clients include John Lewis, Waitrose, Paperchase, Clintons, Birthdays and Tesco

Product ranges cover a range of budgets, price scales and audiences from low priced but quality to higher end creative.

Designs solutions focus on the commercially viable/successful but forward thinking.

Mandatory
Formats used should reflect existing commercially available formats.

There should be a minimum of 6 designs per range i.e 6 cards, 6 wraps, 6 bags etc. or a combined range of 3 designs

Deliverables should demonstrate the perceived range of product and projected further development where necessary.

Deliverables
Mock-ups for design solutions (to scale)
Presentation boards demonstrating concept, solutions and range.