Brief: A museum, gallery or public space in your area is planning to produce an exhibition/installation featuring graphic design. Instead of the typical homage to a single designer or group, the aim is to stimulate awareness of the diversity and influence of typo/graphic design as a communication medium. You are required to develop concepts for an exhibition featuring the work of two graphic designers whose work is complementary. They may be contemporary designers working in different fields or designers from different eras whose work reflects the changes in style and attitude of the two periods. They should be designers whose work has had political, social or environmental influence. While your proposals should incorporate the essence of the designers’ work, this is not merely a showcase for their work. You must establish a format and visual style for the exhibition that expresses complementarity. This factor is central to this project as most of us, during our design education, have been required to design something in the style of a particular designer or design group. We do not want to see proposals in the style of your favourite designer. Your challenge is to make a statement about the influence of typo/graphic design.
Target Audience: The host location must satisfy its regular visitors but is developing this project in conjunction with local education institutions at all levels to stimulate awareness of Graphic Design.
Requirements:
• Title and visual identity for the exhibition. This should be applied to material where appropriate. Full and single colour versions are required.
• Catalogue – cover design and four double-page spreads, including introductory spread—or equivalent. A minimum of 1000 words must be incorporated. This text matter should be presented separately as marked-up copy. Content, style and production specifications should reflect your treatment of the exhibition. A same-size dummy catalogue and details of grids should be provided.
• Exhibition panels – three exhibition panels, including an introductory panel. These should be presented as a 25% of full-size visuals with same-size examples of type usage.
• Press Advertisement – In addition to the design, identify and specify an appropriate publication and size for the ad.
• Exhibition Poster or Ambient media.
• Admission ticket
• An innovative piece of merchandise
Exhibition design is something that interests me, especially after learning about how to design for exhibitions in one of the grid books I read over the summer. I think if I choose two designers whose work heavily featured grids then that would work quite well as it relates to my dissertation and personal interests. There are a lot of requirements such as posters, tickets and catalogues but I think it would be fun to design all the different elements.
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